Students: Sergi Bosch, Berta Ferrer, Alba Martínez
Tutors: Anna Vidal Gayette, Valeria Castillo, Mario Santamaría, Iván Paz, Raúl Goñi
Format: Interactive Artifact
Topic: Internet Data Mining
Year: 2024
Our installation examines the subtle yet pervasive influence of digital algorithms on human behavior, focusing on the phenomenon of dumbscrolling—the unconscious consumption of digital content that transforms users into invisible workers, feeding algorithms with data.
The installation combines physical and digital elements. At its core is a car tire that symbolizes the laborious scrolling, paired with a screen that displays dynamic visuals influenced by user interaction.
The experience concludes by quantifying the user’s invisible labor, revealing data metrics and emphasizing their unwitting contribution to the system. By blending elements of humor, irony, and critical insight, the installation provokes reflection on the commercialization of attention and the boundaries of digital autonomy.