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We show different approaches of the students of Interactive Experiences at the intersection between design, technology, society and communication. In their proposals we find narratives that not only stimulate visually, but can also be perceived through the tips of the fingers, gestures, and bodies. Objects, spaces and graphics, analog and digital, for healthier interactions. The clear message that Generation Z not only transmits, but also proposes ways of understanding our world from a transversal and playful perspective. Let's play!

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Web Design by
Mako Gutiérrez & Raúl Goñi



Doom Race

Students
Sergi Bosch
Berta Ferrer
Alba Martínez Tutors
Anna Vidal Gayette
Valeria Castillo
Mario Santamaría
Iván Paz
Raúl GoñiFormat
Interactive Artifact Topic
Internet Data Mining Year
2024






Our installation examines the subtle yet pervasive influence of digital algorithms on  human behavior, focusing on the phenomenon of dumbscrolling—the unconscious  consumption of digital content that transforms users into invisible workers, feeding  algorithms with data.
The installation combines physical and digital elements. At its core is a car tire that  symbolizes the laborious scrolling, paired with a screen that displays dynamic visuals  influenced by user interaction.
The experience concludes by quantifying the user’s invisible labor, revealing data  metrics and emphasizing their unwitting contribution to the system. By blending  elements of humor, irony, and critical insight, the installation provokes reflection on the  commercialization of attention and the boundaries of digital autonomy.


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