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We show different approaches of the students of Interactive Experiences at the intersection between design, technology, society and communication. In their proposals we find narratives that not only stimulate visually, but can also be perceived through the tips of the fingers, gestures, and bodies. Objects, spaces and graphics, analog and digital, for healthier interactions. The clear message that Generation Z not only transmits, but also proposes ways of understanding our world from a transversal and playful perspective. Let's play!

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Web Design by
Mako Gutiérrez & Raúl Goñi



Beyoutiful

Students
Elena Borràs Tutors
Mario Santamaría
Laura Benitez Format
Graphic VisualizationTopic
Internet Data Mining Year
2023

BEYOUTIFUL es un proyecto que surge de la crítica hacia los cánones de belleza, la idealización de estos y la importancia que se le da desde la aparición de “lo perfecto” en las redes sociales. Este filtro ha sido diseñado y creado desde cero con la intención de mostrar las modificaciones que hace en el rostro, no sólo de una manera visual con los ajustes establecidos, sino acompañado de un texto que dice exactamente lo que cambia y el porcentaje de opacidad que se le aplica a cada “mejora”; haciendo un poco más consciente a las personas que lo usan que lo que aquello que están viendo no refleja totalmente la realidad. Me gustaría usar esta herramienta para comunicar lo perjudicial que es para la salud mental de muchas personas con falta de autoestima que usan filtros para buscar la aprobación de los demás.



Bot Pollution

Students
Ángela Escudero
Carolina Costa
Carla Olivares Tutors
Mario Santamaría
Anna Vidal Gayette
Valeria Castillo
Ivan Paz
Raúl Goñi Format
Graphic VisualizationTopic
Internet Data Mining Year
2024





Soy Bot Pollution, una aplicación web creada para mostrarte el impacto ambiental que genero cada vez que interactúas conmigo. 
A medida que hablamos, registro la huella de carbono asociada a nuestro chat y la muestro a través de un contador en tiempo real.
Pero no solo eso, también te hago sentir este impacto de forma visual: mientras más emisiones producimos, mi pantalla se oscurece poco a poco, hasta cubrirse por completo cuando alcanzamos el límite diario de 0,03 gramos de CO₂. Si llegamos a ese punto, me bloquearé y tendrás que esperar hasta mañana para volver a usarme.
Mi propósito es claro: ayudarte a entender cómo incluso las pequeñas acciones digitales tienen un efecto en el medio ambiente y motivarte a usarlas de manera más consciente. ¿Estás listo para hablar conmigo?



Capital Merket

Students
Maria VodopianovaTutors
Format
App Topic
Internet Data MiningYear
2024




The Capital Market project is a speculative application that transforms the project author into a stock. The goal is to apply the principles of private investment markets and integrate the concept of restricted dividend-paying shares contracts to capitalize on personal development and experiences. Positive and negative events drive the stock price and determine the amount of dividends.
To investigate this idea, the author analyzed stock market mechanics and identified restricted dividend-paying shares contracts as the most suitable metaphor for the project. They conducted literature studies and analyzed sources that influenced each facet of their identity, creating a database with guiding principles. As a UI/UX design major, the author developed high-fidelity prototypes to demonstrate the concept.  In conclusion, this speculative project highlights the growing trend of self-data becoming public and monetized, while interpersonal relationships become more transactional and less personal. Further project development involves programming the app and conducting real-life testing. It will be interesting to observe whether people perceive this as brutal and inhumane or as an acceptable concept, which would indicate yet another boundary being pushed in terms of privacy of self-data.




Carbonify

Students
Anita StubergTutors
Mario Santamaría
Sofie Olsen
Lise Jakobsen Format
Graphic Visualization Topic
Internet Data Mining Year
2024



The music industry has an impact on the environment, both from streaming and buying physical CDs and vinyls. The average person streams, on average, five hours of content a day, resulting in up to 1.57 million tonnes of CO2 emissions released, or 0.57 billion tonnes a year. This projects aim is to enlighten this topic in an interactive way in a functional web app, where users can check the imprint of any song on Spotify. The numbers are of the carbon imprint are simplified to make this possible to make in the scope of this project, but the main focus is the message it communicates to the user.

For this project I have done online research, designed prototypes in Figma, coded the web-app using Node.js, Javascript, HTML and CSS, as well as connect it to the Spotify API. I have user tested the web-app on users to uncover errors and user friendliness.

Conclusions 
During this project I have discovered that calculating the carbon imprint of such activities is a complex and hard task, because of so many different parameters. It is though very clear that listening to music has an impact on the environment, but it is indeed not the highest contributor in the world. And streaming music is said to be lower than buying CDs.




Cookie Lab

Students
Sara Sandhaug
Dina Louise Bugge
Annie Strandjord
Petra BörcsökTutors
Mario Santamaría
Anna Vidal Gayette
Valeria Castillo
Ivan Paz
Raúl Goñi Format
Graphic VisualizationTopic
Internet Data Mining Year
2024



Most websites ask you to “accept cookies”, but the terms are often so long and complicated that most people don’t bother reading them. This allows websites to collect personal data without users fully understanding what they are agreeing to. So cookies personalize your experience, but at what cost?
Our project uses and interactive quiz to explore how digital cookies work and their impact on privacy. The quiz asks questions about hoe you share and use data online and is designed to feel unsettling, mimicking the intrusive nature of cookies. At the end of the quiz, you receive a personalized digital cookie that reflects your online behavior, along with a printed receipt to takehome. This serves as a thought-provoking reminder of how much data you share and how little you may know about it. Does today’s society think the convenience of cookies have more value than the cost of them?`






Data Portraits

Students
Julia Han von Weyhem Tutors
Mario SantamaríaFormat
Graphic Visualization Topic
Internet Data MiningYear
2023



In the era of digital connectivity, the project "Data Portraits" navigates the intricate landscapes of privacy within the realms of Instagram, LinkedIn, Bumble, and WhatsApp. Through an Augmented Reality (AR) series, the project presents the author's profile pictures of each platform as a metaphorical lens to dissect the nuanced interplay between corporate data collection and the unseen data mosaics the users contribute to. Each pixel represents the tiny pieces that add to the bigger picture within the huge amounts of data a person creates on their own every day. Combining the visual aspect with the interactive, informational layer is key for each of the AR scenes.The project challenges viewers to be aware of the cost of their online presence, urging a discourse on evolving privacy norms in the social media landscape.



Digital Glitch

Students
Paula López NuñoTutors

Format
Graphic VisualizationTopic
Internet Data MiningYear
2023

Ideas for challenging citizens about their relationship with data. Developped at MADD

Memes are powerful tools to spread political ideas fast and effectively. Data awareness actions are contemporarily relevant and necessary. Online platforms could eventually substitute political practices that are still anchored in previous times. Designers can take the lead on becoming key agents for reality questioning.




Doom Race

Students
Sergi Bosch
Berta Ferrer
Alba Martínez Tutors
Anna Vidal Gayette
Valeria Castillo
Mario Santamaría
Iván Paz
Raúl GoñiFormat
Interactive Artifact Topic
Internet Data Mining Year
2024






Our installation examines the subtle yet pervasive influence of digital algorithms on  human behavior, focusing on the phenomenon of dumbscrolling—the unconscious  consumption of digital content that transforms users into invisible workers, feeding  algorithms with data.
The installation combines physical and digital elements. At its core is a car tire that  symbolizes the laborious scrolling, paired with a screen that displays dynamic visuals  influenced by user interaction.
The experience concludes by quantifying the user’s invisible labor, revealing data  metrics and emphasizing their unwitting contribution to the system. By blending  elements of humor, irony, and critical insight, the installation provokes reflection on the  commercialization of attention and the boundaries of digital autonomy.



Embodied Internet

Students
Valeria Castillo Tutors
Mario SantamaríaFormat
Data VisualizationTopic
Internet Data MiningYear
2022

Internet, the biggest structure made by us, humans, and still how unaware we are of its dynamics.
During the last three months we've been exploring what it is to live as a human who exists somewhere in between two layers of reality. The physical and the digital.

As humans we know the physical very well, so how do we make the digital layer of reality something tangible? How does this bits and algorithm based layer operates? and most importantly, how do we visualise its magnitude and its implications?
So, as complex as the internet is, the challenge has been to communicate data in some terms that a human could understand, feel and relate to. We wondered, what is more comprehensible to a human being than his own body and suffering?

What would happen if a human, in his human terms had to experience this complex system?

Through the development of the project some of the insights we had were in relation to how the internet seems to be everywhere and know everything. We realised that if there was a God in modern times, it would definitely be the internet.
So what if a human in the search of becoming more, had to suffer in his own terms the velocity and the consumption of the internet?

The project is a reflexion about the opaque sides of this infrastructure that is as physical as our bodies. That has as many implications in the physical reality as any entity that needs a body to exist. And that we've seem to have forgotten that it was us, humans who developed it.
It is a review of what it is to be human, to hold a body. But also an invitation to question how this characteristics of the not so new digital layer of reality are changing our speeds, timings, consumption rates, production rates and our level of action inside it.



Feeling Cute Might Get Banned Later

Students
Myra Cronauer
Basia Jagiello
Anna FiedlerTutors
Mario Santamaría
Anna Vidal Gayette
Valeria Castillo
Ivan Paz
Raúl Goñi Format
Interactive ArtifactTopic
Internet Data MiningYear
2024

As our society becomes increasingly digital, the majority of discourses, debates and conversations now take place online. Algorithms shape how these discourses unfold and determine who and what gets visibility. But technology is not neutral; the algorithms that moderate social media platforms are the product of human hands. They reflect the biases and power structures of their creators, and as such are embedded in systems of oppression.  As a result, marginalised voices and paradigm-challenging perspectives are suppressed, while prioritising images of women that conform to Western standards of beauty, creating a new form of censorship: Algorithmic censorship.  The dominance of a few social media giants leaves little room to escape these controls. In response, we developed a tool to resist algorithmic censorship and reclaim social media as an essential part of the public sphere - an arena for free expression and collective discourse.
Shadowbanning, Freedom of speech, Resistance, Algorithmic censorship, Visibility.


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