We show different approaches of the students of Interactive Experiences at the intersection between design, technology, society and communication. In their proposals we find narratives that not only stimulate visually, but can also be perceived through the tips of the fingers, gestures, and bodies. Objects, spaces and graphics, analog and digital, for healthier interactions. The clear message that Generation Z not only transmits, but also proposes ways of understanding our world from a transversal and playful perspective. Let's play!

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Web Design by
Mako Gutiérrez & Raúl Goñi



Beyoutiful

Students
Elena Borràs
Tutors
Mario Santamaría
Laura Benitez
Format
Graphic Visualization
Topic
Internet Data Mining
Year
2023


BEYOUTIFUL es un proyecto que surge de la crítica hacia los cánones de belleza, la idealización de estos y la importancia que se le da desde la aparición de “lo perfecto” en las redes sociales. Este filtro ha sido diseñado y creado desde cero con la intención de mostrar las modificaciones que hace en el rostro no solo de una manera visual con los ajustes establecidos sino acompañado de un texto que dice exactamente lo que cambia y el porcentaje de opacidad que se le aplica a cada “mejora” y hacer un poco más consciente a las personas que lo usan que lo que aquello que están viendo no refleja totalmente la realidad. Me gustaría usar esta herramienta para comunicar lo perjudicial que es para la salud mental de muchas personas con falta de autoestima que usan filtros para buscar la aprobación de los demás.



Capital Merket

Students
Maria Vodopianova
Tutors
Format
App
Topic
Internet Data Mining
Year
2024





The Capital Market project is a speculative application that transforms the project author into a stock. The goal is to apply the principles of private investment markets and integrate the concept of restricted dividend-paying shares contracts to capitalize on personal development and experiences. Positive and negative events drive the stock price and determine the amount of dividends.
To investigate this idea, the author analyzed stock market mechanics and identified restricted dividend-paying shares contracts as the most suitable metaphor for the project. They conducted literature studies and analyzed sources that influenced each facet of their identity, creating a database with guiding principles. As a UI/UX design major, the author developed high-fidelity prototypes to demonstrate the concept.  In conclusion, this speculative project highlights the growing trend of self-data becoming public and monetized, while interpersonal relationships become more transactional and less personal. Further project development involves programming the app and conducting real-life testing. It will be interesting to observe whether people perceive this as brutal and inhumane or as an acceptable concept, which would indicate yet another boundary being pushed in terms of privacy of self-data.




Data Portraits

Students
Julia Han von Weyhem
Tutors
Mario Santamaría
Format
Graphic Visualization
Topic
Internet Data Mining
Year
2023




In the era of digital connectivity, the project "Data Portraits" navigates the intricate landscapes of privacy within the realms of Instagram, LinkedIn, Bumble, and WhatsApp. Through an Augmented Reality (AR) series, the project presents the author's profile pictures of each platform as a metaphorical lens to dissect the nuanced interplay between corporate data collection and the unseen data mosaics the users contribute to. Each pixel represents the tiny pieces that add to the bigger picture within the huge amounts of data a person creates on their own every day. Combining the visual aspect with the interactive, informational layer is key for each of the AR scenes.The project challenges viewers to be aware of the cost of their online presence, urging a discourse on evolving privacy norms in the social media landscape.



Digital Glitch

Students
Paula López Nuño
Tutors

Format
Graphic Visualization
Topic
Internet Data Mining
Year
2023


Ideas for challenging citizens about their relationship with data. Developped at MADD

Memes are powerful tools to spread political ideas fast and effectively. Data awareness actions are contemporarily relevant and necessary. Online platforms could eventually substitute political practices that are still anchored in previous times. Designers can take the lead on becoming key agents for reality questioning.




Embodied Internet

Students
Valeria Castillo
Tutors
Mario Santamaría
Format
Data Visualization
Topic
Internet Data Mining
Year
2022


Internet, the biggest structure made by us, humans, and still how unaware we are of its dynamics.
During the last three months we've been exploring what it is to live as a human who exists somewhere in between two layers of reality. The physical and the digital.

As humans we know the physical very well, so how do we make the digital layer of reality something tangible? How does this bits and algorithm based layer operates? and most importantly, how do we visualise its magnitude and its implications?
So, as complex as the internet is, the challenge has been to communicate data in some terms that a human could understand, feel and relate to. We wondered, what is more comprehensible to a human being than his own body and suffering?

What would happen if a human, in his human terms had to experience this complex system?

Through the development of the project some of the insights we had were in relation to how the internet seems to be everywhere and know everything. We realised that if there was a God in modern times, it would definitely be the internet.
So what if a human in the search of becoming more, had to suffer in his own terms the velocity and the consumption of the internet?

The project is a reflexion about the opaque sides of this infrastructure that is as physical as our bodies. That has as many implications in the physical reality as any entity that needs a body to exist. And that we've seem to have forgotten that it was us, humans who developed it.
It is a review of what it is to be human, to hold a body. But also an invitation to question how this characteristics of the not so new digital layer of reality are changing our speeds, timings, consumption rates, production rates and our level of action inside it.



HeartBits

Students
Simone Restifo Pilato
Tutors
Mario Santamaría
Laura Benitez
Format
Interactive Artifact
Topic
Internet Data Mining
Year
2023


Most human flow is reached by various modes of transport and even though people are aware of the high carbon footprint of some modes of travel in some reported campaigns, few people change their minds in their daily lives because of their carbon footprint. Therefore, I wanted to create an interesting device that would allow the person wearing it to become a mobile billboard.
We are constantly creating information that we do not possess and neither do we know where it flows. An increasing amount of it comes from our physical bodies. The project focuses on the heartbeat as information, as an emblematic element used to challenge this flow. By means of the mechanical controls, the user rotates the handles to slide the texturized tape – printed with data-rich companies’ logos. By doing so, while wearing the smartwatch, the user tricks the heartbeats’s collection.  The playful gesture is a symbolic moment in which the user gains back agency over the data coming from their own bodies.



Invisible Carbon Counting

Students
Xinyi Wang
Tutors
Laura Benitez
Mario Santamaría
Format
Wearable
Topic
Internet Data Mining
Year
2023







A vest that displays the carbon emissions of all modes of transport in real time.  The device allows the wearer to display the carbon footprint of any specific vehicle in real time, and in Chinese. It is a metaphor for the current tension between the expectations of technologists for the general public to understand carbon emissions and the lack of understanding and indifference towards transport carbon emissions. Few people change their minds in their daily lives because of their carbon footprint. 
I therefore wanted to create an interesting device that would allow the person wearing it to become a moving billboard.




Resunnection

Students
Cheeun Shin
Anna Vidal
Eva Soler
Tutors
Mario Santamaría
Laura Benitez
Format
Graphic Visualization
Topic
Internet Data Mining
Year
2023




El movimiento transhumanista ha despertado un gran interés en las últimas décadas a cosecuencia de sus polémicos postulados de los cuales nadie queda indiferente.  Uno de sus principales dogmas defiende la mejora de la condicion humana (también refiriéndose a la erradicación de la muerte) por medio de las tecnologías más avanzadas.  Esta mejora y potenciación de la especia humana no representa un sueño irrealizable o una utopía, sino más bien una realidad cercana gracias al desarrollo de aquellas tecnologías que son necesarias para su realización.

Este proyecto, además de entender el transhumanismo, desde sus principios a los autores, y cuestionar la posibilidad de que este llegue a sus albores, también pretende abarcar la opinión actual de la sociedad respecto a este movimiento.

Los objetivos del proyecto se centran en indagar sobre el concepto de transhumanismo desde una perspectiva dual.  Es decir, que incorpore la definición del término, así como conocimientos propios del movimiento, pero que también cuente con la opinión de la sociedad sobre estos. Por lo que se intentará entender la perspectiva de la sociedad actual respecto la evolución exponencial de las tecnologías y sus consecuencias.  Además de tratar de comprender si hay una concienciación básica respecto al transhumanismo y en cómo se podría desarrollar en un futuro.  En última instancia, representar visualmente la información recolectada para que pueda ser entendida con facilidad, y presentada públicamente con la finalidad de informar a la sociedad sobre esta posible futura realidad.




Sound of Domestic Violence

Students
Idil Kiran
Tutors
Format
Graphic Visualization
Topic
Internet Data Mining
Year
2024




The project's goal is to address violence against women, a serious social issue. Violence against women is a widely acknowledged essential issue that involves a variety of damaging behaviors that have enduring effects on individuals, families, and societies. This problem is extremely relevant since it still stands in the way of human rights and gender equality. This project's approach to data interpretation is what makes it distinctive.
The project uses Python programming to accomplish the data sonification process, which turns complex data sets into audio experiences. This approach makes it possible to interact with data on two particular indicators in a different, more engaging way: the frequency of lifetime experiences of violence among women and the attitudes of society against violence against women. By presenting this data in a sonified format, the project not only sheds new light on these statistics but also aims to deepen public understanding and stimulate discussion about this pervasive issue. The project's approach represents a significant step forward in how data on social issues are communicated and understood, making it a valuable contribution to ongoing efforts to address and mitigate violence against women.



Carbonify


Students
Anita Stuberg
Tutors
Mario Santamaría
Sofie Olsen
Lise Jakobsen
Format
Graphic Visualization
Topic
Internet Data Mining
Year
2024




The music industry has an impact on the environment, both from streaming and buying physical CDs and vinyls. The average person streams, on average, five hours of content a day, resulting in up to 1.57 million tonnes of CO2 emissions released, or 0.57 billion tonnes a year. This projects aim is to enlighten this topic in an interactive way in a functional web app, where users can check the imprint of any song on Spotify. The numbers are of the carbon imprint are simplified to make this possible to make in the scope of this project, but the main focus is the message it communicates to the user.

For this project I have done online research, designed prototypes in Figma, coded the web-app using Node.js, Javascript, HTML and CSS, as well as connect it to the Spotify API. I have user tested the web-app on users to uncover errors and user friendliness.

Conclusions 
During this project I have discovered that calculating the carbon imprint of such activities is a complex and hard task, because of so many different parameters. It is though very clear that listening to music has an impact on the environment, but it is indeed not the highest contributor in the world. And streaming music is said to be lower than buying CDs.