We show different approaches of the students of Interactive Experiences at the intersection between design, technology, society and communication. In their proposals we find narratives that not only stimulate visually, but can also be perceived through the tips of the fingers, gestures, and bodies. Objects, spaces and graphics, analog and digital, for healthier interactions. The clear message that Generation Z not only transmits, but also proposes ways of understanding our world from a transversal and playful perspective. Let's play!

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New Fashion Phygital Systems - 100M

Students
Maria Homs
Tutors
María José Araya
Format
Research Project
Topic
TFG
Year
2024




This project explores the transition to “phygital” experiences in the fashion industry and the need for sustainable production. Through qualitative analysis, it examines how integrating physical and digital worlds enhances consumer-brand interaction and promotes sustainability. The study results in an innovative campaign using 100 meters of surplus fabric for users to co-create unique pieces with the brand. This approach not only attracts consumers and fosters a sense of belonging but also establishes a sustainable, replicable model for other entities.