Social Media Behaviour Synthesizer
Students
Eva SolerTutors
Lluís Sallés
Saúl Baeza
Oscar Tomico
Andrea Brena
Format
Intractive ArtifactTopic
TFGYear
2022
Adidas MakerLab x ELISAVA
Media Sound is a tool designed to produce the sound
representation of the digital identity, with the aim of
breaking with the established identification formats
established in the virtual space. Its purpose is to incorporate new models of identity expression that
go beyond the visual and audiovisual representation
to which we are currently habituated. The result enhances the sound and its composition, as a possible
pursuit for the construction of our “digital self”.
Its operation relies on representing the behavior
that we carry out on social media, whether to produce content, interact with our circles, or consume
the content that the platform provides. This behavior with social media is mimicked and incorporated
into the format and operation of the designed tool,
using the same language and understanding as the
social media one whenever we want to represent our
identity with Media Sound. This way, we propose an
easily understandable and interactive use, relating
the operation and structure of a digital synthesizer,
with the basic identity concepts that we deal with
during our online activity. The chosen arrangement
enables a more understandable use, without having
to rely on a supposed musical knowledge.
It is therefore that Media Sound encourages us to
contemplate and understand our actions in the virtual environment, and to adapt them to a sound
representation. The resulting medium can be freely altered, varying the sound extracted from each
change in parameters. A new alternative for the
self-representation within the digital environment,
freely alterable and flexible to any change.